Infiniti Nikki: Revenue Now vs Six Months Ago

Written by Devil Darling, Writer, Otome Enthusiast, Horror Lover

Published on September 10, 2025

Infinity Nikki is an open-world dress-up RPG developed by Papergames, the studio behind Love Nikki and Shining Nikki. Built with Unreal Engine 5 and featuring design input from former Breath of the Wild director Kentaro Tominaga, it expands the Nikki franchise into a cross-platform adventure. Players explore Miraland with Nikki and her cat Momo, using magical outfits that grant traversal powers, while enjoying fashion simulation, platforming, puzzles, and cozy side activities.

Infinity Nikki Game Performance and Milestones

Infinity Nikki launched globally on December 5, 2024, marking the franchise’s strongest debut to date.

Massive Pre-launch Buzz: Over 30 million pre-registrations worldwide cemented anticipation ahead of release.

Record Downloads: Surpassed 10 million downloads in just 4 days, and over 20 million by mid-December 2024.

Strongest Series Launch: Outperformed Shining Nikki and Love Nikki by a wide margin, both in revenue and adoption speed.

Cross-platform Expansion: Released on mobile, PC, and PS5, broadening the franchise beyond its mobile roots.

Live Ops Events: The Version 1.1 update (December 30) revived revenue momentum, nearly tripling daily income compared to the prior day.

Revenue Statistics

Let’s take a closer look at the game’s revenue performance over the past year:

Month	China Revenue	EN Revenue	KR/TW/JP Revenue	Total Revenue
December 2024	$22,300,000	$2,800,000	$900,000	$26,000,000
January 2025	$14,000,000	$1,700,000	$600,000	$16,300,000
February 2025	$10,400,000	$1,300,000	$300,000	$12,000,000
August 2025	$7,000,000	$900,000	$170,000	$8,070,000

Infinity Nikki Market Analysis

China Dominance: Consistently over 80% of revenue originates from China, highlighting Papergames’ strong domestic foothold.
English-Speaking Regions: EN markets contributed between 9–11%, ensuring a stable international fanbase.
KR/TW/JP: Smaller but passionate audiences provided 3–5% of total revenue, often peaking during special events.
Global Strategy: While China drives monetization, localized content in English, Japanese, and Korean has built steady long-term engagement worldwide.

Gameplay and Features

Infinity Nikki expands the series with an ambitious gameplay loop that goes beyond dress-up mechanics:

Visual Showcase: With Unreal Engine 5, Infinity Nikki delivers AAA polish rarely seen in fashion simulation titles.

Fashion with Function: Outfits grant abilities such as gliding, shrinking, and floating, seamlessly tying customization into core exploration.

Expansive Open World: Players traverse diverse landscapes, from meadows to magical ruins, with quests and collectibles to discover.

Casual Depth: Side activities like fishing, grooming, and mini-games create a relaxing contrast to main progression.

Demographics

The game appeals to both core Nikki fans and newcomers drawn to its blend of RPG and fashion-sim elements:

Core Audience: Predominantly women aged 18–35, with crossover appeal to RPG and casual gamers.
China as Epicenter: The Nikki IP continues to resonate strongest in East Asia, particularly in China.
Expanding Westward: English-speaking players have shown consistent engagement through localized updates and console availability.
Fandom Growth: Social media platforms like TikTok, Bilibili, and Twitter have fostered a creative, fashion-forward community.

Infinity Nikki has proven that a fashion-sim franchise can expand into blockbuster territory when combined with open-world design and high production values. Its record-setting launch, China-led dominance, and cross-platform innovation have positioned it as one of the most ambitious mobile-first titles of 2025. While revenues have settled from its early highs, Infinity Nikki maintains strong engagement and continues to push the boundaries of its genre.

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