Life Makeover Market Analysis & Revenue 2025
Life Makeover, developed by Archosaur Games, is a fashion-centric life simulation game that invites players to craft their unique virtual identities. Launched globally in May 2023, the game offers extensive customization options, allowing users to design avatars with personalized facial features, body types, and skin tones. Beyond character creation, players can delve into a vast wardrobe, utilize a DIY garment studio to craft bespoke outfits, and decorate their dream homes with a variety of furnishings.
Table of Contents
Game Performance and Milestones
Life Makeover has achieved notable milestones since its launch:
Initial Regional Launch (July 28, 2022): Life Makeover debuted in Singapore and Malaysia, marking its first foray into the Southeast Asian market.
Japanese Release (December 8, 2022): The game expanded its reach by launching in Japan, catering to a new audience with localized content.
Global Mobile Release (May 10, 2023): Life Makeover became available worldwide on iOS and Android platforms, allowing players globally to engage in its immersive fashion and life simulation experience.
Pre-Registration Milestone (April 2023): Prior to its global launch, the game achieved over 4 million pre-registrations across America, Europe, and Southeast Asia, unlocking various in-game rewards for early supporters.
Steam Release (November 15, 2023): Expanding beyond mobile, Life Makeover launched on PC via Steam and the Epic Games Store, offering cross-platform play and reaching a broader gaming audience.
Top Rankings in Multiple Regions (2023): Following its releases, the game secured the number one spot among free games in China, Japan, and Singapore, reflecting its widespread popularity.
Revenue Statistics
Let’s take a closer look at the game’s revenue performance over the past year:
| Month | Japan Revenue | China Revenue | MY/SG Revenue | EN Revenue | Vietnam Revenue | Total Revenue |
|---|---|---|---|---|---|---|
| March 2024 | $260,000 | $7,600,000 | $130,000 | $500,000 | $20,000 | $8,510,000 |
| April 2024 | $125,000 | $12,500,000 | $160,000 | $500,000 | $20,000 | $13,305,000 |
| May 2024 | $140,000 | $7,000,000 | $140,000 | $500,000 | $17,000 | $7,797,000 |
| June 2024 | $160,000 | $10,500,000 | $160,000 | $400,000 | $15,000 | $11,235,000 |
| July 2024 | $150,000 | $6,600,000 | $140,000 | $500,000 | $17,000 | $7,407,000 |
| August 2024 | $240,000 | $10,200,000 | $160,000 | $500,000 | $19,000 | $11,119,000 |
| September 2024 | $140,000 | $7,400,000 | $150,000 | $500,000 | $17,000 | $8,207,000 |
| October 2024 | $130,000 | $7,500,000 | $140,000 | $400,000 | $17,000 | $8,187,000 |
| November 2024 | $140,000 | $7,000,000 | $160,000 | $400,000 | $14,000 | $7,714,000 |
| December 2024 | $130,000 | $9,100,000 | $160,000 | $400,000 | $16,000 | $9,806,000 |
| January 2025 | $140,000 | $7,100,000 | $170,000 | $300,000 | $16,000 | $7,726,000 |
| February 2025 | $150,000 | $5,000,000 | $120,000 | $300,000 | $16,000 | $5,586,000 |
Life Makeover Music Market Analysis
- China as the Dominant Market: China is undeniably the primary driver of Life Makeover‘s success, contributing over 91% of the game’s total revenue.
- EN Market’s Niche Role: The English-speaking market accounts for nearly 5% of the total revenue. While relatively modest, this segment demonstrates consistent spending patterns.
- Japan and MY/SG – Modest but Engaged: Japan and the combined Malaysia/Singapore markets each contribute under 2% of total revenue. While small in comparison to China, these regions exhibit loyal engagement.
- Vietnam’s Minimal Contribution: Vietnam represents the smallest share of revenue at just 0.19%, suggesting limited market penetration.
Gameplay and Features
At its heart, Life Makeover is all about self-expression. You start by creating your own character, and the level of detail is pretty incredible. You can tweak everything from face shape to body type, and once that’s done, there’s a massive wardrobe to explore. But what really sets it apart is the DIY studio, where you can design your own clothes from scratch. It’s not just picking colors: you’re choosing fabrics, layering textures, and building something that feels uniquely yours.
The game isn’t just about fashion, though. There’s a story mode where you inherit a detective agency and dig into some surprisingly emotional cases. Your choices matter here, especially when it comes to how you present yourself. Styling isn’t just cosmetic; it can influence how characters respond and how the story unfolds. The “Mind Simulation” feature adds another layer by letting you explore emotions and relationships more deeply.
You can also decorate your home, visit friends, and take part in themed events that rotate regularly. The visuals are beautiful, and the attention to detail in everything—from fabrics to facial expressions—makes the whole experience feel rich and immersive. Whether you’re in it for the fashion, the story, or just a relaxing creative space, Life Makeover offers a lot to fall into.
Demographics
Life Makeover attracts a diverse and engaged player base, with several key demographic trends shaping its community:
Primary Audience: The game primarily appeals to women aged 18 to 35, who are drawn to its emphasis on fashion, customization, and narrative depth. Its inclusive design and character creation tools also resonate with LGBTQ+ players, fostering a welcoming environment for self-expression.
East Asian Core: China stands out as the game’s most significant market, contributing over 90% of its total revenue. Japan and the combined Malaysia/Singapore region also show strong engagement, reflecting the game’s cultural resonance and popularity in East Asia.
Global Fan Spread: Beyond its core markets, Life Makeover has cultivated a passionate following in English-speaking regions, including the United States, Southeast Asia, and parts of Europe. While these areas contribute a smaller share of revenue, the game’s rich customization features and storytelling have attracted a dedicated international community.
With its stunning visuals, deep customization, and emotionally rich storytelling, Life Makeover has carved out a unique space in the fashion simulation genre. Its strong performance in East Asia, combined with a growing global fanbase, shows that the appetite for creative, expressive games is only increasing.
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