Light and Night Market Analysis 2025: A Close Look
How has Light and Night performed in the competitive otome game market? Let’s dive into the statistics and explore the Light and Night Market Analysis. Light and Night is an otome mobile game developed by Aurora Studio and published by Tencent Games. Officially launched on June 24, 2021, in China, the game has captivated players with its stunning visuals, rich narrative, and interactive romance elements. It allows players to assume the role of a junior designer in Guangqi City, navigating a story that intertwines reality with fantasy.
Table of Contents
Game Performance and Milestones
Since its release, Light and Night has achieved notable commercial success:
- First Anniversary (June 24, 2022): The game ranked fourth on the iOS China Game Bestseller list and fifth overall, maintaining a high ranking during this period.
- Valentine’s Day Event (February 11, 2023): Following this event, the game soared into the top five of China’s iOS mobile game bestseller list and topped the global interactive story mobile game revenue chart.
Revenue Statistics
The game’s revenue performance over the past year demonstrates its ongoing success in key markets:
| Month | China Revenue | Taiwan Revenue | Korea Revenue | Total Revenue |
|---|---|---|---|---|
| Jan 2024 | $12,100,000 | $180,000 | N/A | $12,280,000 |
| Feb 2024 | $17,600,000 | $300,000 | N/A | $17,900,000 |
| Mar 2024 | $7,500,000 | $100,000 | N/A | $7,600,000 |
| Apr 2024 | $9,800,000 | $110,000 | N/A | $9,910,000 |
| May 2024 | $10,600,000 | $90,000 | N/A | $10,690,000 |
| Jun 2024 | $22,400,000 | $300,000 | $50,000 | $22,450,000 |
| Jul 2024 | $13,000,000 | $100,000 | $270,000 | $13,270,000 |
| Aug 2024 | $14,400,000 | $170,000 | $280,000 | $14,850,000 |
| Sep 2024 | $12,400,000 | $110,000 | $130,000 | $12,640,000 |
| Oct 2024 | $7,700,000 | $170,000 | $140,000 | $8,010,000 |
| Nov 2024 | $16,800,000 | $70,000 | $70,000 | $16,940,000 |
| Dec 2024 | $6,000,000 | $100,000 | $120,000 | $6,220,000 |
| Jan 2025 | $11,900,000 | $80,000 | $70,000 | $12,050,000 |
| Feb 2025 | $9,900,000 | $150,000 | $120,000 | $10,170,000 |
Light and Night Market Analysis – Monthly Breakdown by Region
A comparison of January and February Light and Night market revenue data from 2024 and 2025 highlights a notable decline:
Korea was not a major revenue source in early 2024, but by February 2025, it contributed $120,000, indicating a growing market in the region.
January 2024 vs. January 2025: A slight drop from $12.28M to $12.05M, showing relative stability but with reduced revenue in Taiwan.
February 2024 vs. February 2025: A significant decrease from $17.9M to $10.17M, suggesting weaker event-driven sales and possibly reduced player engagement.
China remains the dominant Light and Night market, but its revenue fell by 43.7% in February 2025 compared to February 2024.
Taiwan’s revenue declined by 50% in January 2025 but recovered slightly in February.
| Month | China Revenue | Taiwan Revenue | Korea Revenue | Total Revenue |
|---|---|---|---|---|
| Jan 2024 | $12,100,000 | $180,000 | N/A | $12,280,000 |
| Feb 2024 | $17,600,000 | $300,000 | N/A | $17,900,000 |
| Jan 2025 | $11,900,000 | $80,000 | $70,000 | $12,050,000 |
| Feb 2025 | $9,900,000 | $150,000 | $120,000 | $10,170,000 |
Light and Night Market Analysis – Реженуе Breakdown by Region
Light and Night Market Analysis
The revenue trends indicate a fluctuating yet resilient Light and Night market presence:
2025 revenue trends indicate a slower start compared to the highs of 2024, but earnings remain strong in the otome game segment.nue drop in February compared to January but still reflect strong earnings, particularly in China.
China remains the dominant market, consistently contributing over 90% of total revenue.
February 2024 saw the highest earnings ($17.9M), likely due to special in-game events, promotions, or collaborations.
June 2024 had an exceptional revenue peak ($22.45M), suggesting a highly successful in-game event or major content update.
A revenue dip in December 2024 ($6.22M) could indicate seasonal spending trends, competition from other games, or waning engagement.
Taiwan and Korea show moderate but steady contributions, with occasional revenue spikes correlating with content updates or regional promotions.
Light and Night Market Analysis – Monthly Revenue Trend
Gameplay and Features
- Narrative Choices: Players’ decisions, influenced by ‘light’ and ‘night’ attributes, directly affect the game’s ending, adding depth to the storytelling.
- Character Interactions: The game features five main male characters, each with unique storylines and romantic plots, enhancing replayability.
- Real-Time Interactions: Players can receive text messages and phone calls from the love interests, making the romance feel more immersive.
- Dynamic Artwork: The illustrations change depending on in-game choices, including character expressions and evolving CGs.
Player Engagement
The game’s design caters to the female gaze, challenging traditional gaming stereotypes and resonating with a broad female audience. Players engage deeply with the characters, often participating in ritualized play and community discussions, reflecting Light and Night’s significant cultural impact.
The game has also achieved over 100,000 downloads on the Google Play Store, further showcasing its international reach and growing player base.
10 Facts About Light and Night
Beyond its commercial success, Light and Night is packed with interesting features that make it stand out in the otome genre:
- Fully Voiced Experience – The game features full voice acting for all five love interests, with famous voice actors bringing the characters to life.
- The “Light” and “Night” System – Unlike traditional otome games, Light and Night incorporates a moral alignment system, leading to different endings based on choices.
- Global Popularity – Despite launching in China, Light and Night has a dedicated international fanbase, with players translating content and sharing theories online.
- Hidden Easter Eggs – Some in-game locations, items, and background details reference real-life places and works of art, adding layers of symbolism.
- Massive Revenue Success – Light and Night is one of the top-grossing otome games in China, surpassing many traditional visual novels in sales.
- Character-Based Events – Seasonal events often focus on a specific love interest, providing exclusive CGs, limited-time interactions, and special outfits.
- A Unique Soundtrack – The game features original songs composed specifically for Light and Night, setting the mood for romantic and dramatic moments.
- Merchandise and Collaborations – The game has spawned official merchandise, including acrylic stands, plushies, and even perfume inspired by the male leads!
- Player Engagement Through Customization – Players can dress up their character and unlock outfits that change interactions with the love interests.
- Live Community Events – The developers regularly host live events, Q&A sessions, and themed content drops, keeping the community actively engaged.
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