Infinity Nikki’s Stellar First-Month Performance
Infinity Nikki, the latest installment in the beloved Nikki dress-up RPG franchise developed by Infold (known as Papergames in China), has made a resounding splash in the global mobile gaming scene. Launched in December 2024, the title merges role-playing elements with fashion-forward gameplay and has quickly gained worldwide traction, particularly in China and the United States. Below is a statistical breakdown of the game’s remarkable first-month performance and insights into what these numbers mean for the Nikki franchise and the broader market.
Journey Through this Article
Total Downloads For Launch Month
Infinity Nikki has reached 20+ million downloads globally, driven by strong appeal among both dedicated Nikki series fans and new players drawn to its open-world mechanics and social, creative features.
| Week | Downloads |
| Launch Week | 10,000,000 |
| Second Week | 5,000,000 |
| Third Week | 2,000,000 |
| Fourth Week | 1,500,000 |
| Fifth Week | 1,500,000 |
| Total | 20,000,000 |
Here’s a look at the Download Trend chart:
Regional Download Breakdown
China leads in downloads with 41% of the total share, while the United States follows at 14%. Brazil, Indonesia, and Saudi Arabia also appear in the top five, indicating an increasing global appetite for casual-to-midcore hybrid titles that blend fashion with adventure.
Fun fact: Even before launch, Infinity Nikki amassed 30 million pre-registrations (source)—an important signal that the Nikki IP’s popularity has grown beyond its initial stronghold in Asia.
Impressive Early Revenue
Infinity Nikki surpassed $16 million on mobile within its first month. Weekly earnings peaked early, with $3.51 million in its launch week and $4.26 million in the second week. By the fifth week, earnings tapered to $1.66 million, but overall, the strong start outperformed previous franchise entries by a wide margin.
| Week | Revenue (USD) |
| Launch Week | $3,510,000 |
| Second Week | $4,260,000 |
| Third Week | $3,840,000 |
| Fourth Week (estimated) | $2,750,000 |
| Fifth Week | $1,660,000 |
| Total | $16,020,000 |
Here’s a look at the Weekly Revenue Trend chart:
China accounts for a hefty 68% of the game’s revenue, translating to an average spending of $4.90 per download—one of the highest engagement rates in the mobile space. The U.S. follows with 14% of revenue, averaging $3 per download, illustrating that the game resonates strongly with North American audiences as well.
Fun Fact: Daily revenues hit $1.1 million on December 6, just a day after launch, dipped below $500,000 around December 21, then rebounded to $665,000 on December 30 following the Version 1.1 update. Such fluctuations are typical for mobile free-to-play titles, where live events and updates significantly impact spending.
Comparison to Other Nikki Games
Infinity Nikki significantly outperformed earlier Nikki titles, such as Love Nikki’s $383,000 and Shining Nikki’s $6.2 million first-month revenues. This exponential jump signals the series is evolving into a more globally recognized brand.
Looking Ahead
Infinity Nikki’s numbers underscore a growing global interest in fashion-themed RPGs and hybrid titles. As Infold continues to refine live operations and introduce new events—such as the Fishing Day Event—player engagement is likely to remain robust. Further localization efforts could bolster the game’s performance in the U.S. and other emerging markets, paving the way for sustained success and possibly even closing the gap with bigger names like Genshin Impact.
For now, Infinity Nikki stands as a testament to how innovative gameplay loops and strong cultural crossover can yield impressive returns. Whether it continues to build on this momentum will depend on how well the developers keep players engaged with regular updates, compelling storylines, and fresh, fashion-forward content.
All information sourced using AppMagic and Appfigures Intelligence unless specified otherwise.
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